How long was it between when the grapes were harvested (the vintage), and when the wine was released for sale? What year were the grapes harvested? (the vintage)īarrel aged? Cement tank? Stainless steel tank? (Even if you don’t use them, it’s nice to know if someone asks any questions) Usually you can find some sort of write-up on the wine producer’s website about their wines, and maybe the individual wines themselves (backstory and/or tasting notes) Go in the same order that you’ll be doing in the tasting part of the event. Whether you’re just tasting 1 wine or a whole list, you’ll want to do a quick walk through of what you’ll be tasting. Prepare a high-level introduction to the wine(s). Share why you picked the wines you did for the tasting and what ideas or concepts you’d like people to think about as they are tasting the wines. Make an outline of what you’re going to talk about. ( more on that toward the end of the article) Large Audience tastings are essentially the same as a Small Group tasting but you’d be adding a Live Streaming aspect to your tasting event. Make sure to do plenty of promotion to get people to come watch the tasting.įor this article we’ll be focusing on primarily Small Group tastings, and Large Group tastings. Host your tasting on a live-streaming platform. Invite a small group of people to participate in a tasting and promote the tasting as if it’s a show that people can tune into. Small Group Tasting with a Large Audience If you’re organized and plan ahead, you can reach out to a wine retailer and see if you can create a promotion where the retailer offers the wine(s) at a discount for everyone participating in your event. Host your wine event on a web conferencing platform ( more on that below). Have an easy way for them to purchase the wine for the tasting ahead of time.
When the date/time arrives, jump in and have fun. Use a web conferencing app ( more on that below) for the event.
Recommend the place where they can buy the wine (or if you’re super nice you can send them each the bottle(s) you plan to drink. Reach out to the people you want to taste with (personal friends or people you’d like to invite), get them to buy the wine, and set a date. Here are the 3 most common types of virtual tasting formats:
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